A Study on the Financial Performance of Select Passenger Car Companies in India
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 6
Abstract
1) Objective of the study. 2) Hypothesis 3) Profitability Analysis – Within companies. – Impact of cost reduction techniques & sales revenue on profitability level. – Within industry. 4) Statistical tools. Objectives of the Study The Primary objective of the study is to understand the profitability level of the companies selected which would throw light on their financial performance respectively. The study answers following questions: 1. Is sales revenue a major component in determining profit level? 2. Does cost reduction techniques and economies of scale affects profits of the companies? What are the reasons for differences in the profit level within the company and amongst different companies within the industry
Authors and Affiliations
Dr. N. K Gupta and Ms. Vidhu Bansal
Keywords
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