Abstract

ABSTRACT Industrial Youngsters must be conscious about diet and physical activity, because second level employees will be in the process of planning. Therefore, they are conscious of the diet food. The blue collar people are conscious about their physical activity that are connected to shop floor, they have to be physically fit to handle the raw material before the complete assembly of the finished goods that take place. The main aim of this research paper is to understand the industrial youngsters’ behavior towards diet food and relationships between income of industrial employees and diet food. Data was collected by using a structured questionnaire, 100 respondents were participated in the survey and data were collected in different location in Mysore suburban. These studies provide valuable insight regarding diet food by examining the income factor and consciousness towards diet food. The result indicates that industrial youngsters are conscious towards diet food and there is a relation between income and diet food. It is suggested to understand the needs, wants and attitude towards diet food and use them as marketing strategy to increase the sale and encourage people in following healthy diet.

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