Abstract

Finance has the ability to make or break an individuals life but its influence depends on how possessors use and manage it. People these days have realized this blatant truth which in turn has led to the evolution of the concept of personal finance. A proper awareness or understanding of personal finance will force them to devote their time and effort for its effective management. Such an effective management of personal finance will help them to run ahead of others and grab the unbound opportunities ahead .Demographic factors like gender,age,marital status etc also to a large extent influences the financial behavior and of individuals and their financial management practices . The researcher here analyses gender not simply as another a ‘characteristic’ but rather, a factor that has a profound influence on various aspects of personal finance especially spending. The study aims to get a clear understanding of the existence of differences in the spending pattern and spending attitude and behavior of women as compared to men with the objective of providing a basis for assessment as to what should be done in order to make sure that women are not inancially disadvantaged. The data was collected by distributing structured questionnaires to 150 respondents in Urban Bangalore.

Authors and Affiliations