Social Media Advertising In Malaysia: The Power Of Viral Marketing
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 5
Abstract
oing business in the Digital Age requires innovation and creativity.The advent of wireless technology that gives rise to Internet and its offspring – social and new media, has altered the way advertising is planned, managed and executed. The shift from mass media to social media advertising has turned the attention of Malaysian audience to viral marketing, where comments, share, likes and buzz measure the success of brands and products. This paper analyzes the viral marketing situation in Malaysia and where it is common to be used by Malaysian brands.
Authors and Affiliations
Nizamuddin Isa, Nor Zainah Nordin
Keywords
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- EP ID EP400558
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