A Study on the Impact of Social Media Marketing on Consumer Behavior
Journal Title: International Journal of Trend in Scientific Research and Development - Year 2020, Vol 4, Issue 3
Abstract
The fastest and developed, adoption of social media on consumer behavior provides different new things of new marketing on a new product. Todays the internet, social media has been taken the status of high growth of every firm growth and these technology changes ways of doing business in their business world. Social media marketing for every organization, firms can adopt their own technology to advertising their products. In this research, we can assess the impact of social media marketing on consumer behavior towards buying a product or marketing a decision to buy a new product. While social media marketing also assess the impact a promotion marketing and door to door marketing. In this study totally 250 questionnaires were distributed among the colleges students and got back responses from 200questionnaire only. The research used convenient simple random sampling method. Researcher were used statistical tools such as Multiple regression analysis, ANOVA, Chi Square test, and Simple Percentage Analysis and interpret the analysis finally results shows that the positive impact on the social media marketing on consumer behavior. Mr. S. Ganesan | Mr. M. Suresh "A Study on the Impact of Social Media Marketing on Consumer Behavior" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-3 , April 2020, URL: https://www.ijtsrd.com/papers/ijtsrd30487.pdf Paper Url :https://www.ijtsrd.com/management/marketing/30487/a-study-on-the-impact-of-social-media-marketing-on-consumer-behavior/mr-s-ganesan
Authors and Affiliations
Mr. S. Ganesan | Mr. M. Suresh
Keywords
Related Articles
- EP ID EP686307
- DOI -
- Views 112
- Downloads 0
Upgrading Vietnam Leather and Footwear Industry
This paper focuses on the examine how the Vietnamese leather and footwear industry can develop in order to become a strong competitor on the global market. From the concepts we developed a conceptual model which will gui...
Business Development by using E Commerce Technology in Myanmar
Technology is very important factor for business development. All countries are trying to develop health, education and other technology. Among these factors, business development is the primary source of any country. To...
Engine of Economic Revival – Indian Agriculture
The Indian agriculture sector, with contribution of about 16 to the gross domestic product of the country, is the largest employment provider with prevalence of disguised and under employment, which is primary source of...
Capital Punishment
The paper begins with examining in detail the history of capital punishments tracing back to the middle ages. The author has described in detail the grotesque and barbaric nature of the horrifying methods inflicted upon...
Different Technologies and Components of Renewable Energy Sources based Power System: A Review
Variability and intermittency are some of the main features that characterize renewable energy sources. Intermittency usually includes both predictable and unpredictable variations. The many drawbacks of intermittency of...