A Study on Urban Consumer Perception towards Organic Food Products
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 6
Abstract
Agriculture, worldwide has been in its natural and organic form from times immemorial but the industrial revolution and the ever increasing population paved way to green revolution which led to abnormal increase in the yield of crop, at the same time lifting gates to the unrestricted use of synthetic fertilizers and chemical pesticides leading to hazardous effects on the health of the consumers, fertility of soil, overall environmental well-being and ecological balance. The stake holders to agriculture soon realized the negativities of inorganic methods of farming and started understanding and encouraging organic farming and organic food products. This paper focuses on the urban consumer perception towards organic food products with special reference to the city of Vijayawada, of the state of Andhra Pradesh, India and the study is carried out with two objectives i.e. to study the urban consumer perception towards the differences between organic and conventional food products and to study the influential attributes of organic food products on the purchase decision of urban consumers. The study revealed that both male and female urban consumers have perceived noticeable differences between organic and conventional food products in terms of taste, appearance, freshness, shelf life and cooking time. It is also observed that health, nutrition, taste and chemical/fertilizer free nature are the attributes that have an influence on the purchase decision of organic food products by urban consumers.
Authors and Affiliations
M. Shireesha, Prof. V. Chandra Sekhar Rao
Keywords
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- DOI 10.9790/487X-2006031823.
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