A Study to Examine Differences in Sporting Event Direct Spending Survey Methods
Journal Title: Choregia - Year 2013, Vol 9, Issue 2
Abstract
This study examined differences between direct spending reported through in person surveys administered during a sporting event and online surveys administered after the event’s conclusion. The same direct spending and demographic information questions were used for both surveys. Subjects for the study were participants in a halfmarathon that was held in the mid-Atlantic region of the United States during 2012. Unlike previous studies that collected data from different subjects for the in person during event and online post event data collection periods – this study collected responses from the same subjects for both data collection periods. Overall, direct spending estimates were significantly higher for the online post-event direct spending survey respondents than the in person during event survey respondents.
Authors and Affiliations
Robert Case| Sport Management Program, Old Dominion University, USA, Tanujit Dey| Department of Mathematics, The College of William and Mary, USA, Brooks Anderson| Department of Mathematics, The College of William and Mary, USA, Jesse Gumz| Department of Mathematics, The College of William and Mary, USA, Catherine Wise| Department of Mathematics, The College of William and Mary, USA
Keywords
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- EP ID EP12593
- DOI http:dx.doi.org/10.4127/ch.2013.0080
- Views 382
- Downloads 26
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