A Suitable B2C E-Commerce Model for Elderly Thai People
Journal Title: International Journal of the Computer, the Internet and Management - Year 2016, Vol 24, Issue 3
Abstract
Internet technology has been playing a significant role in human society helping all ages, including the elderly which are becoming more and more interested in learning and using new technologies, but such old people may not be quite familiar with the technology. Therefore, if there was a proper study and development to make the technology easy to use among the elderly, these people could then be able to live in this new modern society. This research studied a suitable B2C e-Commerce model as it is directly associated between the entrepreneurs and the consumers through the internet. The researcher selected mixed-methods research to construct the model. After that, the typical B2C website was developed under the studied style. Black-box behavioral test was chosen to evaluate and assess results obtained from the samples; these samples were very satisfactory.
Authors and Affiliations
Nattavee Utakrit
Keywords
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