The Effect of Environmental Factor on Organizational Performance through Disruptive Innovation Management in the Electronic Industry
Journal Title: International Journal of the Computer, the Internet and Management - Year 2018, Vol 26, Issue 3
Abstract
Thailand’s electronics industry is influenced by the strong competitive environment especially, on information technology and innovation. This research aimed: 1) to study the business competitive environment influence on organizational performance; 2) to investigate the influence of disruptive innovation management over organizational performance; and 3) to study the impacts of environmental factors on organizational performance through disruptive innovation management. This research involved 255 managers for in the information technology companies in Thailand. The questionnaire respondents were directly involved in IT management for the samples electronics industry. The descriptive statistical analysis and the structural equation model: SEM was adapted to seek for the relationship between variable and hypothesis testing. The study results showed that the four elements in competitive environment were competitive pressure, government regulation, industry characteristics and technology. This indicates that for the success of Thailand’s electronics industry, companies must pay attention on cross functional integration which helps to analyze and manufacture products and services to meet consumers’ requirement.
Authors and Affiliations
Wirat Butwapee, Natnarong Jaturat, Chanongkorn Kuntonbutr
Keywords
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