A Survey of the Relationship between Market-Orientation and Developing the New Services and Financial Performance of Post Banks of Ilam City
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2013, Vol 6, Issue 1
Abstract
The present study aimed to evaluate the relation between market orientation and development of new services and financial performance of post banks of Ilam city (Iran). The field, library method was used in the present study. The study population was all the customers using the services of Post banks of Ilam city. The sampling was simple stratified method. The sample size was determined by sampling formula in the infinite population as 267 people. The measure of the study was questionnaire. For study calculations, inference and descriptive statistics were used. After the study calculations, the following results were achieved: The condition of market orientation index, development of new products and financial performance was good in terms of respondents and there was a direct relation between market-orientation and development of new services and financial performance in the post banks.
Authors and Affiliations
Roohallah Fathi *| department of management, dehdasht branch, IslamicAzad University, dehdasht, Iran, email: Roohallah.fathi@yahoo.com, Roohallah Naseri| department of management, payam Noor University, p.o.Box19349-4697, Tehran. Iran, Rasol Tabashir| department of energy and science and research branch,Islamic Azad University,Tehran,Iran, Saied Delavari| department of management, science and research Branch, Islamic Azad University, Yasooj, Iran, Tavala Afroghi| department of management, science and research branch, Islamic Azad University, Zahedan,Iran
Keywords
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