ACTUALIZATION OF GENDER STEREOTYPES IN THE PUBLICISTIC DISCOURSE

Abstract

The article deals with the opposition male / female as one of the most important cross-linking element in the human culture. At the research is defining the notion of social, gender, cultural and speech stereotypes; discovering the nature of explication male / female gender stereotypes in Russian publicistic discourse; examines the stereotypical models which can be productive for conceptual analysis of male / female: job, business, profession; women's/men's happiness; a real woman / a real man. The newspapers subcorpus data of National Corps of Russian language were used as a source of linguistic material.

Authors and Affiliations

Е. В. Кардашова, Т. Ф. Фильчук

Keywords

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  • EP ID EP494347
  • DOI -
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How To Cite

Е. В. Кардашова, Т. Ф. Фильчук (2018). ACTUALIZATION OF GENDER STEREOTYPES IN THE PUBLICISTIC DISCOURSE. Науковий вісник Херсонського державного університету. Серія «Перекладознавство та міжкультурна комунікація», 2(2), 206-215. https://europub.co.uk/articles/-A-494347