Additivity dominance: Additivites are more potent and more often lexicalized across languages than are “subtractives”
Journal Title: Judgment and Decision Making - Year 2009, Vol 4, Issue 6
Abstract
Judgments of naturalness of foods tend to be more influenced by the process history of a food, rather than its actual constituents. Two types of processing of a “natural” food are to add something or to remove something. We report in this study, based on a large random sample of individuals from six countries (France, Germany, Italy, Switzerland, UK and USA) that additives are considered defining features of what makes a food not natural, whereas “subtractives” are almost never mentioned. In support of this, skim milk (with major subtraction of fat) is rated as more natural than whole milk with a small amount of natural vitamin D added. It is also noted that “additives” is a common word, with a synonym reported by a native speaker in 17 of 18 languages, whereas “subtractive” is lexicalized in only 1 of the 18 languages. We consider reasons for additivity dominance, relating it to omission bias, feature positive bias, and notions of purity.
Authors and Affiliations
Paul Rozin, Claude Fischler, and Christy Shields-Argelès
Keywords
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