Adoption of Fashion Trends and Advanced Technology in Meerut: Changing Lifestyles Under Globalization
Journal Title: International Journal of Humanities and Social Sciences - Year 2017, Vol 6, Issue 2
Abstract
Globalization can be viewed as an expansion and intensification of interconnectivities and movement of people, goods, capital, ideas and/or cultures between various countries. Globalization has resulted in the increase in availability and also knowledge about the changing fashion trends across the globe. The knowledge of fashion leads to a greater awareness and thus increasing wants as regards to fashion. Similarly, a wide array of technological advancements taking place today have exposed the common man to newer and newer technology and gadgets, which on one hand improve the quality of day to day life but also leads to a greater hunger for improved technology. People today are more aware about the international brands and in addition many indigenous brands have cropped up in the market at the disposal of the consumer. All this has lead to a significant change in the standard of living and lifestyle of an average consumer. The present study is an attempt to study the impact of globalization on lifestyle in Meerut through the chosen demographic and socio-economic variables.
Authors and Affiliations
RASHMI & YUDHVIR SINGH
Keywords
Related Articles
- EP ID EP251381
- DOI -
- Views 98
- Downloads 0
Livelihoods and Coping Strategies Adopted by Civil Servants in the Current Economic Crisis: A Case of Bulawayo, Zimbabwe
The main objective of this study was to investigate experiences and survival strategies of civil servants, who live in urban areas, using Bulawayo as a case study. The experiences and survival challenges were measured ag...
The Practice of Vote Buying in Legislative Elections in Indonesia in 2019: Case Study in Belitung Regency
Voting in elections is a phenomenon that continues to occur in Indonesian politics, especially since direct elections. People who are more familiar with the terms voting buying and money politics are increasingly frequen...
Reconstruction of Health Law about the Authority of Practices self based on Justice Value
Independent Tocologist Practices ( PMB ) that carry out health services to the public are still found many who violate the rules and regulations, namely Tocologists who do not have permission, facilities and infrastructu...
Buying Motives of Women For Personal CARE Products in Madhya Pradesh
This study was carried out in the heart of India to study the buying motive of women for purchasing Personal Care Products. The objective of this paper is to identify the variable that results in the purchase of Personal...
CREATIVITY IN THE PERCEPTION OF SENSORY LANDSCAPES AND THEIR ROLE IN PLACE BRANDING: THE CASE OF THE REGIONAL UNIT OF MAGNESIA, GREECE
Creativity has a significant impact on the perception of the landscape, and hence, on the sensory perception of a place. In this paper, the expressions of creativity, sensory landscape, place marketing and place branding...