Advantages and disadvantages of using e-commerce in Ukraine
Journal Title: Економіка. Фінанси. Право - Year 2019, Vol 7, Issue
Abstract
Introduction. In today's harsh conditions on the market for domestic entrepreneurs it is becoming increasingly important to find the advantages of doing business over other competitors. The use of information technology tools is one of the methods to gain such an advantage and can be realized through the electron commerce which has been developing in recent years. The issue of the advantages and disadvantages of e-commerce for Ukrainian entrepreneurs has been paid insufficient attention. The purpose of the article is to identify the main advantages and disadvantages of using e-commerce at Ukrainian enterprises. Results. Under the e-commerce can be understood a set of information technology tools through which various business processes are implemented in order to profit. The advantages of using e-commerce were considered: significant time savings due to quick access to information and customers and no need to communicate with consumers personally; cost savings which manifests itself in reducing the cost of maintaining buildings and salaries of employees; possibility to create new types of services which are based exclusively on the interaction of the manufacturer and the consumer in an online mode: intermediary services, electron delivery, reference information service etc.; market expansion; no need for transportation; simplified taxation system for entrepreneurs; the ability to work without interruption. Also in the article the main disadvantages of using e-commerce are considered: lack of flexible interaction between the entrepreneur and the client; insufficient reliability of the system; insufficiently developed tools for promoting products or services; the need to use intermediaries to deliver goods; availability of information to competitors; possibility of violation of intellectual property rights. Conclusion. The use of e-commerce has both advantages and disadvantages but almost all the disadvantages are due to the relatively recent occurrence of such a concept especially in the practice of domestic entrepreneurs. It can be said that the advantages of using e-commerce are dominating over the disadvantages and therefore it is advisable to continue to develop this direction of business.
Authors and Affiliations
Kseniia Valeriivna Kovtunenko, Serhii Serhiiovych Andriichuk
Keywords
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