Advertising and Consumers Exploitation an Observational Study of Pakistani Media
Journal Title: Asian Journal of Management Sciences and Education - Year 2015, Vol 4, Issue 2
Abstract
The principle of “Caveat Emptor” which meant buyer beware governed the relationship between seller and the buyer has changed. In the era of open markets buyer and seller can face to face, seller exhibited his goods and buyer thoroughly examined them and then purchased them. It would assume that the consumer would use all his core and skill which entering into transaction. This thought closer to the seller and to the quality of the product. But with the growth of globalization trade, and media, the rule no more holds true. It is now impossible for the buyer to examine the goods beforehand. A substantive amount of knowledge has been highly interred wined with the exploitation of consumer rights by television through advertising. This is misguiding the consumer to by harmful and unnecessary products. It tranquilizes the consumer to buy a specific brand or unhealthy products. This practice affects and exploited the corner right; to choose, to education and information.
Authors and Affiliations
Malik Adnan, Tanveer Husain, Sajjad Ali, Muhammad Nawaz
Keywords
Related Articles
- EP ID EP137774
- DOI -
- Views 112
- Downloads 0
EMPOWERING THE WOMEN OF SUDAN: A BUSINESS PLAN
Golden Art Center for Tailoring, Fashion Design, Embroidery, and development skills is a business plan that aims to help Sudanese women to acquire the creativity skills and knowledge to be innovative in the field of Tail...
A Study of Teachers’ Perception on the Leadership Styles for School’s Effectiveness
This study was an attempt to enquire academic background of the leaders, style of leadership adopted in making the schools effective by the teachers, skills and techniques related with supervision, coordination, coopera...
JOB SATISFACTION AND JOB PERFORMANCE AMONG FACTORY EMPLOYEES IN APPAREL SECTOR
This paper aims to examine the job satisfaction on job performance of factory employees in the Sri Lankan large apparel sector. It had been previously reported that job satisfaction had a significant relationship with th...
Application of the Integrated Teaching Strategy (ITS) for Children with Learning Difficulties in Bayelsa State
The paper examined the Integrated Teaching Strategy (ITS) and to what extent it could ameliorate learning difficulties among children. The paper further assessed the effectiveness of the strategy in tackling illiteracy a...
PREDICTING THE GDP OF THE NEW ECONOMY BASED ON THE HUMAN CAPITAL USING NEURAL NETWORK APPROACH
Human capital has become important because knowledge is a critical ingredient for gaining competitive advantages, particularly in the New Economy era. It has been described as becoming the preeminent resource for creatin...