ADVERTISING AS AN INSTRUMENT FOR IMPROVING FINANCIAL RESULTS AND FORMING THE COMPANY'S IMAGE
Journal Title: Молодий вчений - Year 2018, Vol 2, Issue 54
Abstract
The article is sanctified to the problem of planning of advertisement campaign on enterprises. Influence of stimulation of demand is investigational on goods and services on the increase of volumes of realization of products, and consequently − on the increase of profitability of enterprises. Positive and negative parties of advertisement and influence of her are certain on forming of image of company. Offer events of stimulation of sale of commodities by means of advertisement and ways over of determination of efficiency of the conducted events are brought.
Authors and Affiliations
S. D. Smolinska, S. I. Morgun
Keywords
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