Affective Need of ICT in Improving Business Performance among Malay Women Entrepreneur
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2019, Vol 8, Issue 6
Abstract
Information Technology and Communication (ICT) industry is actively growing globally. This development also contributes to ICT usage in areas of business that becomes one of the sources in national economic growth. In conjunction with that, Malaysian government has conducted various initiatives in order to support ICT usage in business especially among entrepreneurs. The Industrial Revolution 4.0 becomes the catalyst to a new business environment that based on ICT platform. This study is carried out in order to understand affective need that found in the Uses and Gratification Theory elements in influencing ICT usage among Malay women entrepreneur. Qualitative approach has been used by interviewer profoundly women entrepreneurs around Negeri Sembilan and Bangi. It is found that affective need elements influence ICT usage among informants because it is easy to use, the difference in experience facing by entrepreneurs while using ICT applications and tools as well as the process of delivering fast and easy information. Furthermore, this study also found that informants use ICT in business to improve access to clients and other entrepreneurial partners. Additionally, reliance to ICT becomes something important in increasing business performance to achieve optimum level. This study implicates ICT usage among Malay women entrepreneurs especially to increase digital economy and to prepare for the industrial revolution 4.0.
Authors and Affiliations
Faradillah Iqmar Omar, Nur Ajeerah Othman, Mohd Azul Mohamad Salleh, Nor Hafizah Abdullah
Keywords
Related Articles
- EP ID EP564599
- DOI 10.6007/IJARBSS/v8-i6/4295
- Views 44
- Downloads 0
Perfectionism and Dyadic Relationship: A Systematic Review
The goal of this systematic review was summarized the existing evidence for the relationship between perfectionism and dyadic relationships find the best high-quality studies of perfectionism and dyadic relationships and...
Exploring the Contents of Psychological Contract: The Employee's Perspective of the Hospitality Industry in Upper Sindh
The Hospitality Industry is a very popular commercial activity normally recognized as a fastest way of making money due to high growth rate. Employee behavior is very important as they are responsible to serve and meet t...
Attitudes and Understandings of the Grandchildren of People with Dementia
Objectives: The aim of this research is to explore the attitudes and understandings of the grandchildren of people with dementia regarding: health, dementia, their relationship with their grandparents and their emotional...
The Influence of Organizational Learning on Teacher Leadership
Learning organization is an important element in educational institutions. Many studies have been conducted to identify the influence of learning organization and their impact on educational field. In this regard, the st...
Risk Management in Musyarakat Mutanaqisat Home Financing Contract: Analysis in Rhb Islamic Bank Berhad and Affin Islamic Bank Berhad
The Musyarakat Mutanaqisat financing contract in Malaysia is still inadequate compared to other countries such as those in the Middle East. In Malaysia, there are 10 Islamic local banks comprise of Affin Islamic Bank Ber...