Affective Need of ICT in Improving Business Performance among Malay Women Entrepreneur
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2019, Vol 8, Issue 6
Abstract
Information Technology and Communication (ICT) industry is actively growing globally. This development also contributes to ICT usage in areas of business that becomes one of the sources in national economic growth. In conjunction with that, Malaysian government has conducted various initiatives in order to support ICT usage in business especially among entrepreneurs. The Industrial Revolution 4.0 becomes the catalyst to a new business environment that based on ICT platform. This study is carried out in order to understand affective need that found in the Uses and Gratification Theory elements in influencing ICT usage among Malay women entrepreneur. Qualitative approach has been used by interviewer profoundly women entrepreneurs around Negeri Sembilan and Bangi. It is found that affective need elements influence ICT usage among informants because it is easy to use, the difference in experience facing by entrepreneurs while using ICT applications and tools as well as the process of delivering fast and easy information. Furthermore, this study also found that informants use ICT in business to improve access to clients and other entrepreneurial partners. Additionally, reliance to ICT becomes something important in increasing business performance to achieve optimum level. This study implicates ICT usage among Malay women entrepreneurs especially to increase digital economy and to prepare for the industrial revolution 4.0.
Authors and Affiliations
Faradillah Iqmar Omar, Nur Ajeerah Othman, Mohd Azul Mohamad Salleh, Nor Hafizah Abdullah
Keywords
Related Articles
- EP ID EP564599
- DOI 10.6007/IJARBSS/v8-i6/4295
- Views 83
- Downloads 0
The Aesthetics in the Poems of Patience of Imam Shafi’i Rahimahullah
Aesthetics is regarded as the finest value in a piece of literature that is not only measured through its explicit expressions, but also includes the implicit expressions. Each element involved that makes the literature...
The Effects of Knowledge Management on Performance of Government Employees (ASN) at Faculty of Languages and Literature State University of Makassar Indonesia
The objective of the study was to identify the influence of knowledge management on performance of government employees (Aparatur Sipil Negara/ASN) at Faculty of Languages and Literature Universitas Negeri Makassar (FBS-...
Marketing Communications Process on the Pharmaceutical Market in Ghana
The issue of marketing communications is currently generating growing interest among researchers and entities operating on the pharmaceutical market in Ghana. The unique nature of pharmaceutical products , i.e. a medicin...
A Comparative Analysis of Bay‘ah during the Time of the Prophet S.A.W
Bay‘ah occurred during the time of the Prophet S.A.W. in various conditions and situations. Each bai‘ah had its own background; hence, each one, upon some pondering, surely has prudent intentions and wisdom. Among the fa...
A Proposed Total Productive Maintenance (TPM) Tool for Lean Dashboard, Statistics and Performance Efficiency in Malaysian Modern Manufacturer
The development of manufacturing industries in Malaysia has started more than 50 years ago. Nonetheless, after more than 50 years Malaysian manufacturing has been established, the issues of maintenance, safety, quality,...