African Market Penetration Strategies by Brazilian and Turkish Investors: A Comparative Analysis
Journal Title: International Journal of Research and Review - Year 2018, Vol 5, Issue 12
Abstract
The economic crisis in Western countries has resulted, among other things, in the decline of their investments in Africa. On the other hand, emerging countries are increasingly present in African markets. Their investments in Africa have grown unprecedented over the last decade. Brazil and Turkey are among these new investors in Africa. The article highlights the elements of convergence and divergence in the strategies of penetration of African markets by Brazilian and Turkish investors.
Authors and Affiliations
James Pavel Ngalebaye
Keywords
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