AI Think with Me, Or Think for Me?
Journal Title: Journal of Economics, Finance and Management Studies - Year 2024, Vol 7, Issue 02
Abstract
This research aims to study and analyze strategies for the strategic application of artificial intelligence in marketing by developing a framework that guides artificial intelligence planning strategies in marketing systematically and can be followed up by making decisions about service strategies at the J&T Company. The research locus is the object and source of data from the place being researched so that the information obtained can provide accurate data and truth in research. J&T Cargo is a technologically innovative express company under the auspices of the J&T Group. The locus of this research was carried out at: Marketing manager, HR manager and marketing expert team. The qualitative approach carried out through the data analysis technique used is the Manual Data Analysis Procedure (MDAP) by Rofiah, (2022), from the results of interviews accompanied by triangulation of sources, methods and theories it can be concluded that artificial intelligence for marketing strategies at J&T Cargo is used to determine preferences. Various Consumer Segments; Micro Segment Customers; Target Cause Marketing Outreach; Identify the Best Target; Refining Customer Based Perception Maps; Positioning Slogan; Psychographic Consumer Segmentation; Tourism Consumer Segment; New Customer Promotion Target; Target Digital Consumers; Target Customers Based on Brand with the aim of monitoring local market developments, so that in this business J&T Cargo is not left behind compared to other competitors. This paper also contributes to strategic marketing research by providing a systematic and rigorous approach to identifying research gaps that bridge strategic marketing practice research and artificial intelligence.
Authors and Affiliations
Zaenur Rizky, Chusnul Rofiah
Keywords
Related Articles
- EP ID EP731151
- DOI 10.47191/jefms/v7-i2-35
- Views 58
- Downloads 0
The Influence of Ethical Leadership and Spirituality on Performance with Motivation as a Mediating Variable (A Study at BSI Lampung Province, Indonesia)
This study examines the influence of ethical leadership, spirituality, and motivation on employee performance in the banking sector in Indonesia, with a focus on Bank Syariah Indonesia (BSI) in Lampung Province. The back...
Intention to Withdraw Lump-Sum Social Insurance in Terms of Demographics and Implications for Policy Revision in Vietnam
The main objective of this study is to identify, evaluate and analyze the intention to withdraw lump-sum social insurance of participants in the suburban areas of Hanoi. Previous studies have examined the influence of fa...
Entrepreneurial Ecosystem and Sales Growth of Selected Manufacturing Small and Medium Enterprises in South-West, Nigeria
Small and medium scale enterprises (SMEs) play a key role in the development of every nation and thus, instrumental in economic growth and development. They help in promoting prosperity by creating new jobs and increasin...
The Role of Religiosity as a Moderation Variable on the Impact of Workload and Competence on Teacher Job Satisfaction at the Ukhuwah Islamiyah Foundation Surabaya Indonesia
The aim of this research is to ascertain how religion functions as a moderating factor on the relationship between workload and competence and teacher job satisfaction. This is quantitative research using a likert scale...
A Study on Performance Evaluation of Gold Exchange Traded Funds in India: Pre & Post Covid Scenario
For centuries, Indians have had a strong affinity for gold. However, it was only in the year 2007 when India launched its first gold ETF (Gold BeES). The underlying asset of these ETFs is gold. Also, gold ETFs give you e...