AN ADVERTISING IN THE WORLD OF NEW TECHNOLOGY – AN OVERVIEW OF SELECTED ISSUES
Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie - Year 2015, Vol 16, Issue 1
Abstract
The main aim of this article is to present selected issues concerning advertising in the context of new technology, considered especially in reference to: Interactive Digital Signage, interactive advertising and prankvertising. Present analysis trying to identify a connection between technology today and the consumer commitment in advertising process.
Authors and Affiliations
Katarzyna Walotek-Ściańska, Magdalena Harasimowicz
Keywords
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