AN ANALYSIS OF MARKETING CONSTRAINTS AS PERCEIVED BY FLOWER GROWERS IN VARANASI DISTRICT OF UTTAR PRADESH
Journal Title: International Journal of Agriculture Sciences - Year 2017, Vol 9, Issue 26
Abstract
The present study was conducted in Varanasi district of Uttar Pradesh with the objective to identify the mode of marketing, sources of information and constraints faced by flower growers. A total of 60 flower growers were selected which constituted of 40 marigold growers and 20 gladiolus growers. The finding of the study revealed that majority of the respondents (66.67 %) sold their product directly in the market. The other farmers were the main source of information (65 %). Majority (65 %) of the respondents indicated high cost of insecticides and pesticides as the main constraints faced in production followed by pest problems (38.33 %). In case of marketing constraints the dominating constraint was fluctuation in the market price (100 %).
Authors and Affiliations
MOHAMMAD HASHIM, B. JIRLI, RAGHUVEER SINGH MEENA
Keywords
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