An analysis of the impact of a happiness culture on economic performance (A literature Review)
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 9
Abstract
This paper examined the contribution of happinessculture on economic development of Zimbabwe in the new dispensation of which the country is Open for Business. Zimbabwe’s current economic performance since the year 2000 was characterised by low growth, low foreign direct investments, and depressed industry growth as a result of economic self-styled sanctions authored in Zimbabwe by citizens and submitted the United States of America (USA) for adoption to impose sanctions through the Zimbabwe Democracy Bill (ZIDERA) resulting in low business confidence, liquidity challenges and lack of competitiveness of the country`s economy at large,however,this study unearthed issues relating to citizenship behaviours to motivate socio-economic progress of a nation. Thestudy traced the elements of happiness namely: the power of gratitude, power of positive thinking, power of forgiveness and power of acceptance as key concepts in the happiness philosophy to motivate economic development. The study conclusion was that the discourse of happiness philosophy engenders feelings of social conscience, peaceful co-existence and national reconstruction. Happy people invigorate economic transformation and have the capacity to grow Zimbabwe to modernity. The paper established a close link between happiness and the potential to innovation and creativity in the race towards modernity of the economics of Zimbabwe. In this light, this study carries the recommendation Zimbabweans need training on the critical pillars of happiness namely: gratitude, positive thinking, power of acceptance and power of forgiveness.Training equips Zimbabwean nationals with requisite skills to understand the need to adopt citizenship behaviours. The government of Zimbabwe, through the ministry of Higher and Tertiary Education, Ministry of Primary and Secondary education and Ministry of Youth may work together to induce a culture of happiness to Zimbabweans at the tender age before one graduate to become senior citizen. An effective training program on happiness elements is a prescription for Zimbabweans to keep and maintain a culture of citizenship which is critical in economic development. To move Zimbabwe forward and to grow Cities in the country, Zimbabwe needs happy people with capacity to appreciate and adopt citizenship behaviour.
Authors and Affiliations
Charles Mavhunga, Langton Chikukwa
Keywords
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- EP ID EP412932
- DOI 10.9790/487X-2009071320.
- Views 63
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