Customer Relationship Management in Business: A Study on Bangladesh
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 12
Abstract
Customer Relationship Management (CRM) consists with a company and its existing and potential customers through a systematic way for ensuring maximum customer satisfaction. Most of the organizations use specific software or enterprise resource planning (ERP) solution for better customer services. Main purposes of CRM are to improve provided customer services, to sustain customer within competitive market and to use customers’ information for target marketing or post selling with future referral. CRM is included some philosophical policies and process of the organizations to deal with the customers. CRM is technology based business strategy which focused both business to business (B2B) and business to customer (B2C) sectors. This paper is focused on needs of customer relationship management in business and its relationship with marketing or sells performance from the perspective of Bangladesh showing some points of views.
Authors and Affiliations
Md. Tareq Hasan
Keywords
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