AN ANALYSIS ON THE OFFICIAL WEBSITES OF COCA COLA TURKEY, TURKCELL, AND TURKISH AIRLINES FROM THE COMMUNICATION PERPECTİVE
Journal Title: The Journal of International Social Research - Year 2016, Vol 9, Issue 45
Abstract
Internet technologies offer some advantages to societies and the dynamics within them. The internet users and consumers in societies desire to have knowledge about the enterprises and organizations that they will interact with. Moreover, they demand an immediate response to their questions about the goods and/or services they will consume. Accordingly, this can only be accomplished with internet technologies. Thus, the enterprises need to design their web pages in such a way as to guarantee a better flow of information for their target environments, and make them attractive enough for the internet surfers to prevent boredom, and provide users with a fast channel of communication. They also have the opportunity of conducting such activities as advertising, promoting, and selling of goods and/or services in their official web sites. In this study, the official web sites of Coca Cola Turkey, Turkcell and Turkish Airlines, the top three brands in communication and social media management according to the data provided by the journal Capital in 2014, have been analyzed. The findings obtained through the analysis have been evaluated according to such criteria as flow of information, visual quality, and presentation function.
Authors and Affiliations
H. Aydan (SİLKÜ) BİLGİLİER
Keywords
Related Articles
- EP ID EP252588
- DOI 10.17719/jisr.20164520649
- Views 94
- Downloads 0
ABOUT THE OTTOMAN TURKISH INSTRUCTION
Ottoman Turkish which is one of the historical periods of Turkish is a Turkish written language with Arabic letters and it covers approximately five-hundred-year period of Turkish language history. As the heirs of a big...
THE PERCEPTION OF ABUSER MANAGER’S EFFECT ON THE INTENTION OF LEAVING JOB: RESEARCH IN STATE AGENCY IN TUNCELI CITY
In this research , you can see how the members are effected by the abuser managing perceptions when they are intended to leave their jobs.The research was carried out on a upper unit workers who work in a state agency...
THE EFFECT OF SOLUTION FOCUSED GROUP COUNSELING PROGRAM ON DEALING WITH SCHOOL EXHAUSTION OF 6TH GRADE STUDENTS
In this research, the effect of Solution Focused Group Counseling Program on coping with school exhaustion was investigated. The study was conducted with 6th grade male students attending Private Sabahattin Zaim Secondar...
QABUS TOWER IN TURKMENSAHRA, THE WORLD'S TALLEST BRICK
This article is a research on Tower Qabus so the world's tallest brick building. Qabus Tower in 10th century (4th century AH) is made by the Qabus Woshmgir, one of the sultans of family Ziyar(1006). This tower, in 2012....
A TRANSLATOR IN ANCIENT RUSSIA: MAXIM GREK
XVI. Yüzyıl Rusya’da Maksim Grek ve onun etrafında toplanan çevirmenlerin faaliyet dönemidir. Rus Ortodoks Kilisesinin aziz ilan ettiği dini yazar ve düşünür Maksim Grek, yaptığı çevirilerle ve çeviri hakkında ileri sürd...