An Empirical Study on Exploring Relationship among Information Quality, E-satisfaction, E-trust and Young Generation’s Commitment to Chinese Online Retailing
Journal Title: Journal of Competitiveness - Year 2014, Vol 6, Issue 4
Abstract
The purpose of this study is to investigate the relationship among online retailing information quality, e-satisfaction, e-trust and young generation customer’s commitment in mainland China. The study variables have considerable importance in e-tailers performance. The data were collected based on a sample of 383 students from Chinese universities during the first quarter of 2014. We used confirmatory factor analysis (CFA) and structural equation modeling (SEM) to evaluate the hypotheses about the relationship among model constructs. Thus, all the hypotheses developed in the study were positively confirmed except one. Therefore, the investigated variables are reinforcing the theory and previous research in this field. This study reveals interesting implications of information quality, e-satisfaction, e-trust and customers commitment that are useful to both academicians and practitioners.
Authors and Affiliations
Muhammad Ziaullah, Feng Yi, Shumaila Akhter
Keywords
Related Articles
- EP ID EP127022
- DOI 10.7441/joc.2014.04.01
- Views 140
- Downloads 0
Strategic Alliance Typology and Survival Chances among Medium-Sized Manufacturing Firms in Tanzania
Firms strive to grow and survive. The survival chances can be fostered by a list of business strategies, such as strategic alliances. Different types of strategic alliances exist. This study groups the typology into manu...
Investment Characteristics of Natural Monopoly Companies
This paper explores the possibilities of investment by private investors in natural monopoly companies. The paper analyzes the broad issue of risk measurement with focus on downside risk measurement principle. The main s...
The Effects on Purchase Intention: The Case of Fruit Juice
Promoting a company to the markets, the level of its competitiveness largely depends on how recognizable the company’s brand among consumers is. This research study aims to analyze the direct effects of brand equity and...
Analysis of Perceptions of Conventional and E-Learning Education in Corporate Training
The necessity of today concerning the need to optimize the learning process has led to the development of e-learning. Organizations gradually incorporate e-learning into their educational activities. However, blended lea...
The Knowledge Competitiveness of Macedonian Economy – Comparative Analysis
When a firm or economy realizes a competitive advantage, actually it possesses something which others lack, and does something which others cannot do, or do not know how to do it. Firms’ competitiveness, mostly, stems fr...