AN EMPIRICAL STUDY ON POLICYHOLDER'S REASONS FOR INVESTING IN LIFE INSURANCE POLICIES: A STUDY WITH SPECIAL REFERENCE TO LIFE INSURANCE CORPORATION OF INDIA
Journal Title: PARIPEX-Indian Journal of Research - Year 2018, Vol 7, Issue 12
Abstract
Indian insurance industry is successful with number of national and global players in the form of Joint ventures are excelling with the exponential growth in business. With government infusing several rules and regulations, Insurance industry has been experiencing tremendous progress in terms of growing number of customers with sizeable number of new entry of companies into the sector. The study attempts to measure the investment preferences and reasons for investing in life insurance policies. The primary research was conducted through a market survey consisting of 359 respondents from Coimbatore city in Tamilnadu. The study reveals that the respondent's purpose of investing in life insurance repeatedly was to avail tax benefits, risk coverage and as an investment.
Authors and Affiliations
Dr. S. Rani Lakshmi
An Analysis of Effectiveness of Bancassurance As A Distribution Channel in India
Bancassurance, which basically involves banks acting as corporate agents for insurers to distribute insurance products, has evolved as a strong distribution channel in many countries. Following the deregulation of the In...
Marketing and HR Issues in Hospitality Industry
The purpose of this paper is to reveal the Marketing and HR issues in Hospitality Industry in this Competitive World. We live in a marketing world the hospitality industry is a several billion dollar industry that mostly...
Morphological Study of Sella Turcica in Gujarat State
Introduction: Sella turcica is situated on the intracranial surface of the body of the sphenoid bone. 80% of the sella is occupied by the pituitary gland. Any abnormality or pathology in the gland could manifest from an...
A STUDY ON SERVICE QUALITY AND CUSTOMER SATISFACTION IN SHOPPING MALLS
In a mall shopping environment, customers are not only evaluating product quality, but also service quality and its effective delivery. With an increasing degree of homogeneity between product and service offerings, shop...
Self Reported Practice Regarding Home Care Management Among Patients Undergoing Hemodialysis With A View to Prepare an Informational Booklet.
Patients with ESRD undergo a complex treatment regimen involving dialysis and a wide range of dietary restriction and lifestyle changes which affects their social and psychological functioning. So it is important to expl...