An experimental situation of TV images reception. The use of the EARS device
Journal Title: ESSACHESS - Journal for Communication Studies - Year 2013, Vol 6, Issue 1
Abstract
Resorting to experimental situation offers the possibility to study media messages reception. In particular, Real Time Response Systems allow investigations that don’t need words: researchers don’t have to ask people to phrase their reactions. However, the use of such a device requires taking into account methodological limits. Indeed, it is necessary to question the results given, between undoubted and restricted contributions. Within this framework we present the results of a reception study about immigration TV images, lead in 2003 at University de Lorraine by a research team from Centre de recherche sur les mediations. These results are the starting point from which an introducing and open question is initiated: within communication studies, what kind of experimental situation is it possible to settle, and what kind of results can be expected?
Authors and Affiliations
Céline SEGUR| Centre de recherche sur les médiations (EA 3476) Université de Lorraine, FRANCE
Keywords
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