Breastfeeding: semiotic analysis and éducommunicationnelle approach. Handling the meanings and performative acts

Journal Title: ESSACHESS - Journal for Communication Studies - Year 2015, Vol 8, Issue 2

Abstract

Our contribution aims to describe the value system carried by a particular practice what consumption breastfeeding and through communication campaigns, including posters. Our results lead us first to introduce the link between beliefs and imaginary figurability of breastfeeding by providing an analysis in terms of sensory experience, semiological breaks and handling of the normative framework. Then we update the axiology of breastfeeding with original opposition of nature versus culture and the importance of moral values. Finally, we analyze how these campaigns are involved in creating a communicative ecosystem (éducosystème) promoting participation and individual commitment. Through this semiotic analysis and éducommunicationnelle of breastfeeding, we show that a new social imagination is in progress.Audrey BONJOUR

Authors and Affiliations

Maître de conférences Audrey BONJOUR| IRSIC EA4262, Aix-Marseille Université FRANCE

Keywords

Related Articles

The Romanian Freemasonry. Historical facts and self image in some journals of the National Grande Lodge of Romania

This article's aim is to investigate how the reflection on the Freemasonry's role in Romanian history is being built: on the one hand, there is a scientific, historical approach, based on facts; on the other, there is...

From Tourism Economy to Presential Economy : the Case of French Regions and Departments

For a long time the question of the location of economicactivities was reduced to the location of producers, the location of consumers being considered as a variable of secondary importanceHowever, with the increase o...

Social networks practices by TV broadcasters: a new freedom for the viewer and an audience management tool for the broadcaster

This article studies the evolution from digital TV to social TV, being the TV that uses social networks as a mean to communicate with the audience. More precisely, we study the role of social TV as a social catalyst (A...

Expressive violence: the performative effects of subversive participatory media uses

This article discusses the communication strategies employed by 8 school shooters who used participatory media to frame their acts as well as their identity. By resorting to content analysis of 78 self-produced videos...

Reality on circulation – School shootings, ritualised communication, and the dark side of the sacred

In this article, we will examine the ritualised dynamics of communication that emerged around the killer material on YouTube produced in four school shootings in the United States and in Finland: Columbine in 1999, Vi...

Download PDF file
  • EP ID EP9198
  • DOI -
  • Views 413
  • Downloads 21

How To Cite

Maître de conférences Audrey BONJOUR (2015). Breastfeeding: semiotic analysis and éducommunicationnelle approach. Handling the meanings and performative acts. ESSACHESS - Journal for Communication Studies, 8(2), 165-180. https://europub.co.uk/articles/-A-9198