Breastfeeding: semiotic analysis and éducommunicationnelle approach. Handling the meanings and performative acts
Journal Title: ESSACHESS - Journal for Communication Studies - Year 2015, Vol 8, Issue 2
Abstract
Our contribution aims to describe the value system carried by a particular practice what consumption breastfeeding and through communication campaigns, including posters. Our results lead us first to introduce the link between beliefs and imaginary figurability of breastfeeding by providing an analysis in terms of sensory experience, semiological breaks and handling of the normative framework. Then we update the axiology of breastfeeding with original opposition of nature versus culture and the importance of moral values. Finally, we analyze how these campaigns are involved in creating a communicative ecosystem (éducosystème) promoting participation and individual commitment. Through this semiotic analysis and éducommunicationnelle of breastfeeding, we show that a new social imagination is in progress.Audrey BONJOUR
Authors and Affiliations
Maître de conférences Audrey BONJOUR| IRSIC EA4262, Aix-Marseille Université FRANCE
Keywords
Related Articles
- EP ID EP9198
- DOI -
- Views 393
- Downloads 21
Ethiopian journalism from self-censoring to silence: a case of reporting on internal conflict
This article examines the extent to which journalists of The Daily Monitor and The Ethiopian Herald report on internal conflict, especially ethnic conflicts, which were prevalent during the study period, from 2005 to 20...
Ressources et partage des connaissances
The knowledge sharing is a central managerial issue nowadays. Our research stands in this context.. Our approach relies, especially on one theoretical structure. Hobfoll’s resource preservation (1989) which conci...
What the future for television programming: the danger of the "all consultative"?
With the increase of distribution networks and smart terminals, the supposed personalization of television consumption, and the competition for new audiovisual contents, a true breaking of shared audiovisual distributi...
The meal to the test of cancer: a sensorial, sensitive and symbolic redefinition
This contribution is focused on patients' food practices affected by cancer and cure. The led analyses wish to understand the break linked to the disease and cures to question ways either sensory or symbolic which dete...
Overview of the Index of Reporters Without Borders: historical perspectives and methodology
The article provides a brief history of the Press Freedom Index of Reporters sans Frontières, its methodology, and how it is different from the of Freedom House and IREX measures.