The statistics: a pharmakon for the communication
Journal Title: ESSACHESS - Journal for Communication Studies - Year 2016, Vol 9, Issue 1
Abstract
Companies, political parties and media use statistics to refine their communications strategy. But, are the statistical analyses not a pharmakon for the communication, that his at the same time a tool to communicate better and an obstacle to the communication? Indeed, the statistics are based on anthropological and epistemological’s assumptions which are incompatible with the understanding of the communication: fixism, positivism, quantification, simplification, determinism, predictability. In spite of these presuppositions, isn’t it possible to find an approach of the statistics applied to the communication?
Authors and Affiliations
Maître de conférences Olivier NANNIPIERI| Université de Toulon FRANCE, Maître de conferences Isabelle MURATORE| Aix-Marseille Université FRANCE
Keywords
Related Articles
- EP ID EP9207
- DOI -
- Views 411
- Downloads 20
Reflecting on democratic and responsible citizenship. Where do the media step in?
Citizenship is one notion that generated debates and, on occasion, contradictory positions within academic community, opening the doors not only for political scientists, but for practitioners, activists, politicians a...
The sacred, philosophical and sociological Janus
Symbolically, Janus, as the god of initiations, is supposed to be the Sacred's keeper. The Sacred, like Janus, has two faces : the religious and the nonreligious one. The latter has a reconnecting function. As an illust...
The sign multimedia as custom: interpretation of a mess of circumstances
This study tries hard to bring to light the model of production of specific sense (direction) in the dimension "usage" of the multimedia sign, by basing itself on narratives scénistiques visiteurs\utilisateurs of...
Perspectives sur le processus cognitifs stimulés par les messages medias de réception de dix à onze ans : changements attitudinaux des compétences médias gagnées
Last four decades’ debate on public’s media competencies has been shifting from the model of passive reception of media messages tackled from a behavioral approach “what media do to peopleâ€, to the one favo...
Immersive environments and digital devices. Experimental studies and distanced approaches
This paper proposes to discuss the theoretical and methodological issues applied to the study of immersive environments in information and communication sciences. Environments considered are digital devices that genera...