Perspectives sur le processus cognitifs stimulés par les messages medias de réception de dix à onze ans : changements attitudinaux des compétences médias gagnées
Journal Title: ESSACHESS - Journal for Communication Studies - Year 2010, Vol 3, Issue 2
Abstract
Last four decades’ debate on public’s media competencies has been shifting from the model of passive reception of media messages tackled from a behavioral approach “what media do to peopleâ€, to the one favoring the active media reception, built on the functionalist way of evaluating, “what people do with mediaâ€. Time and media progresses have made it clearer than ever before that aspects regarding the way media have been “insinuating†in our living rooms, bedrooms and last but not least in our everyday life, is an issue involving the family as an “institution†required by society norms and legislation to have a say in the way viewing rules are built and applied when children are around TV.
Authors and Affiliations
Rodica-Roxana ANGHEL| PhD, Media regulations councillor and media education consultant, at National Council of Audiovisual of Romania
Keywords
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