Use of psychophysiological measurements in communication research: teachings from two studies of corporate reputation
Journal Title: ESSACHESS - Journal for Communication Studies - Year 2013, Vol 6, Issue 1
Abstract
In this paper we evaluate the possibilities psychophysiological study of emotions can offer to communication research, main focus being on studies of organizational reputation. We briefly discuss the study of emotion in communication sciences and then describe the experimental protocol for studying reputation and emotions with the psychophysiological methods and offer some empirical results from our first experiments. The results obtained from studies reviewed in this paper show that reputation is at least partly emotional appeal and hence can be measured on an individual level through bodily reactions. Secondly, the results show that the valence of company-related content (e.g., news) also has emotional implications and thus consequences. After presenting the studies we discuss our findings and reflect our observations during the research collaboration from two different perspectives: methodological and theoretical.
Authors and Affiliations
Salla-Maaria LAAKSONEN| Researcher PhD, University of Helsinki, FINLAND, Mikko SALMINEN| Researcher, School of Business, Aalto University, FINLAND, Alessio FALCO| Researcher, School of Business, Aalto University, FINLAND, Pekka AULA| Professor, University of Helsinki, FINLAND, Niklas RAVAJA| Professor, Department of Information and Service Economy, School of Business, Aalto University, Helsinki Institute for Information Technology, Aalto University, FINLAND
Keywords
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