Science fiction as a culture of global innovation
Journal Title: ESSACHESS - Journal for Communication Studies - Year 2010, Vol 3, Issue 1
Abstract
Science fiction participates to the creation of a global culture of innovation. It is diffused in most of the developed countries to promote technical innovation and has motivated a lot of actors of capitalism to imitate the utopian technologies represented in these very popular movies and novels. The stake of this article is to define the strategic habitus in a cultural environment constituted of multiple centers of Research and Development (R&D) organized in network. The management of science fiction is necessary to optimize innovation at a global level. After the step of the ideological filtering of science fiction, the construction of discursive philters permits to manage productive systems with common and normalized cultural considerations. The approaches of sensemaking, storytelling and “strategy as discourse†are used at the theoretical level.
Authors and Affiliations
Thomas MICHAUD| Docteur en sciences de gestion, LIPSOR-CNAM
Keywords
Related Articles
- EP ID EP9055
- DOI -
- Views 362
- Downloads 22
The dilemma of secrecy in the study of three ethnic groups from the South American Gran Chaco
From an epistemological perspective, ethics poses a problem that goes beyond the issue of the stakeholders’ rationality or irrationality. Besides, it refers to the conceptual framework of knowledge, practices, and e...
Are Brands Postmodern Relics? Taking a Closer Look at New Sacred Objects
Ever since the Church lost its monopoly on the sacred, no longer able to solely determine its form or contents, the social sphere has gradually taken over this value, applying it to new human and social objects. As a r...
Ethical Aspects of Gender Stereotypes in Romanian Advertising
In this paper we aim at arguing that the advertising agencies – as significant organizations in the field of public communication – should follow the example of business corporations that are voluntarily using ethic...
When the publicity of debates is used to strengthen the secret of special interests: the American example of civil rights
The ethics of publicity in social sciences may highlight the dark part of parliamentary debates. They do not only aim to explain the stakes of the future law, but can also help, because they make use of the publicity ar...
Pilgrimage phenomenon in the new context of post-communist Romanian media
Religion in contemporary society is a sensitive and controversial topic, which the mass media in Romania is trying to capture in a specific manner. This article aims to explore one of the most visible and dynamic relig...