Ethical Aspects of Gender Stereotypes in Romanian Advertising
Journal Title: ESSACHESS - Journal for Communication Studies - Year 2016, Vol 9, Issue 1
Abstract
In this paper we aim at arguing that the advertising agencies – as significant organizations in the field of public communication – should follow the example of business corporations that are voluntarily using ethical practices to increase the trust of customers. One area where this can be done safely and constructively is the area of gender stereotypes in advertisement. By removing gender stereotypes and promoting non-stereotypical, creative images of gender relations, ads can simultaneously promote their brands as open-minded, creative and modern and inspire building the trust of their customers.
Authors and Affiliations
Associate Professor Mihaela FRUNZA| Babes-Bolyai University, ROMANIA, Assistant Professor Iulia GRAD| Babes-Bolyai University ROMANIA, Professor Sandu FRUNZA| Babes-Bolyai University ROMANIA
Keywords
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