Words and figures. A socio-semiotic approach of the electoral poster
Journal Title: ESSACHESS - Journal for Communication Studies - Year 2015, Vol 8, Issue 1
Abstract
We intend to analyze the triple articulation visual/verbal/figures in the visual frame of the contemporary culture. Our corpus is constituted by electoral messages (outdoors) from the last Romanian Parliamentary elections (December 2012) and web sites of the main political parties. The methodological approach will be based on a semiotic and discourse analysis of political advertising messages compared to commercial advertising in order to emphasize the co functioning of figures, images and slogans.
Authors and Affiliations
Professeure des universités Daniela ROVENTA-FRUMUSANI| Université de Bucarest ROUMANIE
Keywords
Related Articles
- EP ID EP9183
- DOI -
- Views 434
- Downloads 20
What the future for television programming: the danger of the "all consultative"?
With the increase of distribution networks and smart terminals, the supposed personalization of television consumption, and the competition for new audiovisual contents, a true breaking of shared audiovisual distributi...
A plural approach of the urban reception process
The aim of this paper is to develop a plural methodological approach (empirical and experimental), whose goal is to understand the process of meaning construction of urban spaces, in users minds.
The recipe: the queen of pragmatics. An Italian case study
ractices of use of the recipe in the broader context of cooking and eating inside the home. My thesis is that the recipe should be regarded as the queen of pragmatics of communication, as recipes are to be found in hom...
The web sphere of #CharlieHebdo: a network and discours analysis of a political controversy on Twitter
Our paper applies an innovative method combining network and disours analysis on a big sample of tweets posted at the moment of the attack against Charlie Hebdo. Our study contradict, at least partially, the idea that...
Ni putes ni soumises. Media and women with other gender?
Since 2000, new women's movements emerge like Ni putes ni soumises (NPNS) who give a new approach to activism: not the one on feminists in the classical sense of the term with the connotations it carries, but women carr...