Talking about taste: from discourse to method
Journal Title: ESSACHESS - Journal for Communication Studies - Year 2013, Vol 6, Issue 1
Abstract
Based on the original scientific field of taste communication, the article exposes the setting up of a methodology specific to the communication sciences. Explicating the specificity of the taste and using multidisciplinary tools, we build a communication methodology specific to the communication of sensory attribute.
Authors and Affiliations
Juliette DEFOSSEZ| Doctorante, CIMEOS (EA 4177), Université de Bourgogne, FRANCE, Jean-Jacques BOUTAUD| Professeur des universités, CIMEOS (EA4177), Université de Bourgogne, FRANCE
Keywords
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