An Exploration on the Benefits of Using WhatsApp Messenger Application as a New Communication Medium at Genexus Advisory Sdn.Bhd.
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 12
Abstract
Genexus Advisory SdnBhd is one of Malaysia's leading financial advisors approved by Bank Negara Malaysia. The company provides complete financial services and solutions tailored to personal and company financial needs such as insurance services, will and trust services, investment and wealth management, mortgage and personal loans, equity broking, treasury products, accounting and secretarial services, and also tax and audit services.A good communication between company and Financial Advisor Representatives can make information quickly delivered or gathered. One of the new communication medium that used in Genexus Advisory Sdn.Bhd is WhatsApp Messenger Application.This study are conducted to explore the benefits of using WhatsApp Messenger Application at Genexus Advisory Sdn. Bhd. as a new communication medium .The finding indicated that, the benefits gained from WhatsApp Messenger Application are the communication between company and the Financial Advisor Representatives can run smoothly. Secondly, any information or latest news can be delivered quickly from the company. Thirdly, the problem faced by the Financial Advisor Representatives can be discussed and the answer to the problem can be answered quickly by the company (Genexus Advisory Sdn.Bhd.)
Authors and Affiliations
Azzahari Bin Hamid, Abu Bakar Bin Othman, Farid Syarizal Bin Abdul Rani, Ismadi Bin Ismail
Keywords
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