An Exploration on the Benefits of Using WhatsApp Messenger Application as a New Communication Medium at Genexus Advisory Sdn.Bhd.
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 12
Abstract
Genexus Advisory SdnBhd is one of Malaysia's leading financial advisors approved by Bank Negara Malaysia. The company provides complete financial services and solutions tailored to personal and company financial needs such as insurance services, will and trust services, investment and wealth management, mortgage and personal loans, equity broking, treasury products, accounting and secretarial services, and also tax and audit services.A good communication between company and Financial Advisor Representatives can make information quickly delivered or gathered. One of the new communication medium that used in Genexus Advisory Sdn.Bhd is WhatsApp Messenger Application.This study are conducted to explore the benefits of using WhatsApp Messenger Application at Genexus Advisory Sdn. Bhd. as a new communication medium .The finding indicated that, the benefits gained from WhatsApp Messenger Application are the communication between company and the Financial Advisor Representatives can run smoothly. Secondly, any information or latest news can be delivered quickly from the company. Thirdly, the problem faced by the Financial Advisor Representatives can be discussed and the answer to the problem can be answered quickly by the company (Genexus Advisory Sdn.Bhd.)
Authors and Affiliations
Azzahari Bin Hamid, Abu Bakar Bin Othman, Farid Syarizal Bin Abdul Rani, Ismadi Bin Ismail
Keywords
Related Articles
- EP ID EP428964
- DOI -
- Views 115
- Downloads 0
Effect of Retirement Plans on Employee Performance In Private Sector Organisations In Nigeria: A Study Of Ashaka Cement Plc, Gombe
Employee retirement has become a subject of concern to all employees in private sector organizations in Nigeria. Therefore, this paper examines the effect of retirement schemes on employee performance in Ashaka Cement Pl...
Role of the demographic variable age of the rural consumer on consumer innovativeness in rural mobile telecom services
Consumer innovativeness is highly regarded tool being used by the marketers for successful diffusion of innovation with the intention to ensure overall profitability and to attain competitive advantage. This study has be...
Ageing of Aviation Personnel, Elderly Air Travelers in Indonesia and Other Countries
This article purported to explore ageing of aviation personnel, elderly air travelers in Indonesia and other countries. It is consist of six items such as legal ground of human rights and elderly peoples includes Act no....
The Roles of Competencies in the New Venture Creation among E-Commerce Entrepreneurs in Malaysia
: Over the past three decades, studies on entrepreneurs; the main components behind entrepreneurship particularly for new venture creation processes, have been widely highlighted by researchers. An entrepreneur is regard...
Customer Attitude And Satisfaction Towards Direct Marketing Of Amway Products-A Study With Special Refereence To Theni District-Tamil Nadu
India is a major hub for most of the direct selling companies in the world and is going to be one of the biggest markets in the world as population is one of the major factors in the growth of industries. Without doubt,...