Customer Attitude And Satisfaction Towards Direct Marketing Of Amway Products-A Study With Special Refereence To Theni District-Tamil Nadu

Journal Title: International Journal of Business and Management Invention - Year 2017, Vol 6, Issue 12

Abstract

India is a major hub for most of the direct selling companies in the world and is going to be one of the biggest markets in the world as population is one of the major factors in the growth of industries. Without doubt, India has greatest potential for direct sales in the world. The direct selling strategy of Amway is quitedifferent from the business administration of gentral enterprises although it can save the company a lot of cost, inspite of being accompanied with uncertain risks. Amway focuses on organisation first, determines its potential customer desires and then builds the product service. Amway started operation inIndia in 1998. Today 90% of the products are made through contract manufacturing. This paper aims to study the customer attitude and satisfaction towards direct marketing with reference to Amway products in Theni district. This study also revealed the reason for buying the Amway product with factor analyses. Random sampling and convenience sampling are used for the study. The technique used for data collection is questionnaire. The study covered about 300 respondents belonging to Theni district only. Tools and techniques used are simple percentage, Chi squaretest, Garret ranking andfactor analysis.

Authors and Affiliations

1*Dr. V. Kannan, M. Com. ,

Keywords

Related Articles

The Effect of Compensation and Work Life Balance on Work Satisfaction Mediated By Work Stress

Work stress is one of the internal factors that need reduction for the betterment of the organization so employees can improve maximum work productivity. Employees who have a low level of work stress that would tend to b...

The Roles of Competencies in the New Venture Creation among E-Commerce Entrepreneurs in Malaysia

: Over the past three decades, studies on entrepreneurs; the main components behind entrepreneurship particularly for new venture creation processes, have been widely highlighted by researchers. An entrepreneur is regard...

Drt And Sarfaesi: Mechanisms To Prevent Menace Of Npa’s

The Fiscal Means are one around which the world evolves. It is end in itself. The emerging barriers like fraudulent practices, money laundering, escaping debt liabilities, cheating, misappropriations etc confine its circ...

A Study on Changing Rhythm of Retailing in India

This paper provides information about the growth of retailing industry in India. It examines the growing awareness and brand consciousness among people and focus on growth of retail sector in India, strategies, strength...

Understanding the Concept of Method of Entry through the Treaty Ratification, Accession and Reservation

International agreements are agreements in which the subject of international agreements are all subject to international law. In the Vienna Conference in 1969 which included a discussion of an international agreement in...

Download PDF file
  • EP ID EP409491
  • DOI -
  • Views 126
  • Downloads 0

How To Cite

1*Dr. V. Kannan, M. Com. , (2017). Customer Attitude And Satisfaction Towards Direct Marketing Of Amway Products-A Study With Special Refereence To Theni District-Tamil Nadu. International Journal of Business and Management Invention, 6(12), 1-11. https://europub.co.uk/articles/-A-409491