An Inquiry into the Problems of Apple Production and Marketing in the Perspective of Apple Growers in Shimla District of Himachal Pradesh
Journal Title: International Journal of Agricultural Science and Research (IJASR) - Year 2017, Vol 7, Issue 4
Abstract
Apple is one of the most broadly cultivated fruit trees in the world. It is of great importance due to its good food value. The main Goal of this research was to identify and analyse the production and marketing allied problems of apple growers in Shimla district of Himachal Pradesh. The study sample of the apple growers by randomized technique was 70 people. The results indicated that apple growers have serious problems in the production stage related to labour, cost and availability of fertilizers & chemicals. Also there are limitations in marketing related to lack of specialized labour, packaging material, mal practices, storage problems, transportation and market intelligence. Apple growers’awareness about apple production and marketing was in average level. Therefore, agricultural educators and the concerned organizations in the society must pay attention to these problems and have a particular agenda to solve the same in due course of time.
Authors and Affiliations
K Kireeti, L R Sharma
Keywords
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