Analisis Kelayakan Pengembangan Usaha Rumah Makan Krebo Jantan
Journal Title: Jurnal Sistem dan Manajemen Industri - Year 2017, Vol 1, Issue 2
Abstract
Krebo Jantan Restaurant has plans to conduct business development in the field of food. Krebo Jantan Restaurant has a problem as to whether its business development plan can provide feasibility for future growth of the company. The purpose of this study is to determine the feasibility of the business plan for the development of food business with the limits of research on the assessment of market aspects & financial aspects. Objects in interviews and questionnaires are business owners and residents around the place of business. Data on market aspects were analyzed using Strengths, Weaknesses, Opportunities, Threats (SWOT) Methods, and financial aspect using Net Present Value (NPV) Method, Internal Rate of Return (IRR) Method and Payback Period (PBP) Method. The results of the research on the Market Aspect show that Krebo Jantan Restaurant has Strengths, Weaknesses, Opportunities, and Threats that have been analyzed and anticipated the impact of the risks well. On the Financial Aspect the results of the Net Present Value (NPV) Method indicate cash collected from year to year if assessed in the present circumstances with a positive value at the end of the 5th year of Rp 29,577,421, -, the Internal Rate of Return (IRR) Method shows the ability of the company's business to provide an average annual return/dividend of 20.494% and the Payback Period (PBP) method indicates the company's ability to return all investment costs for 4 years and 8 months. Based on the results of financial analysis shows that all financial feasibility criteria are met so that business development is feasible to be carried out under normal conditions.
Authors and Affiliations
Gerry Anugrah Dwiputra
Keywords
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