ANÁLISIS SEMIÓTICO DE LA IMAGEN
Journal Title: Revista Científica Retos de la Ciencia - Year 2017, Vol 1, Issue 1
Abstract
In this work, the semiotic analysis of an image composed of two parts in which, the current president Lenin Moreno and Will Smith appear respectively in order to understand the message that conveys. The bibliographic and documentary researches were used and Umberto Eco's analysis model was applied. In the image, President Lenin Moreno is stating that it is prudent to end trash TV, according to the text, while in the second image, there is a scene of a film, in which Will Smith appears with gestures of emotion, from which a picture with the following phrase: "This little moment of my life is called happiness" . If the phrase is studied in isolation, the reader surely enters into conflict when asked about what happiness represents. However, taking into account details such as the attitude of the characters, their gestures, the context and the environment they are in, the speech becomes clear and precise: Will Smith experiences his moment of happiness when he learns that the trash TV will end according to President Lenin Moreno, which is the essence of the message, in the social order.
Authors and Affiliations
Marco Ricardo Pante Quishpe Luis Rogelio Guañuna Andrade Iván Patricio Chasiluisa Lara Robinson Fernando Cárdenas
Keywords
Related Articles
- EP ID EP694893
- DOI -
- Views 139
- Downloads 0
INTELIGENCIAS MÚLTIPLES APLICADAS EN LAS CARRERAS DE PEDAGOGÍA DE LAS CIENCIAS EXPERIMENTALES: INFORMÁTICA Y MATEMÁTICA DE LA FACULTAD DE FILOSOFÍA, LETRAS Y CIENCIAS DE LA EDUCACIÓN
This study presents a research about the intellectual development achieved by the students, who study the first and second semester, in the careers of Pedagogy of the Experimental Sciences: Computer Science and Mathemati...
LA OMISIÓN TEÓRICA EN LA INTERPRETACIÓN DE LOS RESULTADOS DE LAS INVESTIGACIONES CIENTÍFICAS
The present essay finds to show the way in which theories are omitted in the interpretation of results of some scientific investigations, be for papers, degree works or thesis. Theoretical importance was observed indepen...
LA GESTIÓN DE LA APROPIACIÓN SOCIAL DE LA CULTURA: ESTRATEGIAS PARA EL DESARROLLO INSTITUCIONAL
The university, since its emergence in the twelfth century, has been the space destined for the management of knowledge and culture, however, when analyzing its evolution, there are differences between the purpose of its...
SEGURIDAD ALIMENTARIA EN MÉXICO: REFORMA DEL ESTADO Y MODERNIZACIÓN ADMINISTRATIVA
The objective of this work is to answer the question: In what way are the structure and operation of the State and Public Administration related to Food Security in Mexico? This will be achieved through the analysis of t...
Sistemas de gestión de desechos sanitarios bajo la Norma ISO 31000:2018
The main objective of this research was to propose the design of a useful and applicable methodology according to the requirements of ISO 31000: 2018 for risk management focused on the health care waste management proces...