Analysis and enlightenment of sales characteristics of fresh litchi on E-commerce platform
Journal Title: 广东农业科学 - Year 2018, Vol 45, Issue 7
Abstract
The development of litchi e-commerce has a profound influence on the development of litchi industry. It is of great significance to understand the characteristics of the marketing of litchi ecommerce, to optimize the litchi brand, to optimize the industry standard, to improve the income of employees of the industry chain, and to strengthen the depth of all aspects of litchi industry chain. Based on 313 copies of the online litchi stores that are being sold by Taobao Tmall, Jingdong and Shunfeng’s in July 2017, this paper analyzed six basic characteristics of fresh litchi sales, sales prices, sales areas, packaging features, logistics distribution companies and marketing language in different e-commerce platforms. The sales of litchi existed on the e-commerce platform were relatively concentrated, mainly selling dumplings, cinnamon and other varieties; different e-commerce platforms had the same difference in selling prices of litchi varieties, and were much higher than the offline prices at the same period. In order to improve the income and competitive advantage of fresh litchi sellers and promote the sustainable and healthy development of litchi industry, we should attach importance to cooperation with the e-commerce platform, cooperation and misplacement of litchi producing areas, deep cooperation with fresh logistics enterprises, and“green environmental protection”concept marketing.
Authors and Affiliations
Tao WANG
Keywords
Related Articles
- EP ID EP601465
- DOI 10.16768/j.issn.1004-874X.2018.07.023
- Views 53
- Downloads 0
Effects of seed soaked by polysaccharide obtained endophytic fungus on the sprout and seedling quality of tartary buckwheat
The Chuanqiao1 and Xiqiao1 cultivars were used to investigate the effect of seed soaked by polysaccharide (0, 100, 200, 400, 800 mg/kg) obtained from endophytic fungus on the sprout and seedling quality of tartary buckwh...
Analysis of influencing factors of farmers’ willingness to participate in the carbon sequestration forest management
"Increasing the forestry carbon sequestration is the important ways to deal with climate change issues for China. Farmers are the provider of production factors during the carbon sequestration forest management. Therefor...
Analysis of N-P-K fertilizer response mode on potato among rice cultivation area in Changde
To establish potato fertilizer effect model,“3414”field experiments on potato were conducted in winter fallow rice field of Changde. The results showed that total yield was declined under potassium deficiency; tuber yiel...
Detection and analysis of antigen and antibody of Seneca virus from a pig farm in Yangjiang
"Seneca virus A(SVA) is a newly discovered picornavirus that produces similar vesicle-like lesions in pigs and causes death of piglets. In recent years it outbroke and showed a trend of spread . The tissues and serum wer...
Analysis of volatile components of the peel of four different pummelos cultivars from Meizhou by GC-MS
In the present study，the volatile components of essential oils of Jin pomelo，Shatian pomelo， Aolan pomelo，and Mi pomelo from Meizhou city，Guangdong province were analyzed by gas chromatographymass spectrometry（ GC-...