ANALYSIS AND EVALUATION ON ONLINE SHOPS CUSTOMERS THROUGH DATA MINING METHODS

Abstract

Customer data analyzers of online stores are important for improving customer service and provide opportunities for greater personalization. In this paper, an approach is proposed for analyzing customer data based on data mining methods. Natural computer language processing technologies are also used to identify customers who are satisfied with the e-shop's service and those who are not. A decision tree is also built that allows for the choice of rational management decisions.

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  • EP ID EP376938
  • DOI -
  • Views 129
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How To Cite

(2018). ANALYSIS AND EVALUATION ON ONLINE SHOPS CUSTOMERS THROUGH DATA MINING METHODS. International Journal of Computer Networking, Wireless and Mobile Communications (IJCNWMC), 8(3), 35-44. https://europub.co.uk/articles/-A-376938