Progress through Technology Evaluation and Utilization of Business Results Research and Development-Innovation 

Strategic Marketing Developments in Informational Society  

The market relation is structurally reshaped in the context of informational society, which causes conceptual, management and technological mutations in marketing. A new marketing paradigm is shaped which cause...

The Strategic Positioning of the Financial Banking Companies - Key Factor for Achieving Competitive Advantages 

Through positioning strategy, the financial and banking organization aims to influence the perception of target audience on its offer by identifying ways of differentiation, which constitute the competitive adv...

Tourism Innovation and Touristic Emotional Factor – Premises for Evolution? 

Tourism, with its varied implications on people’s lives from an economic, social, cultural viewpoint and regarding the natural environment, has the power to transform society, as a whole, through initiatives th...

Cyber Terrorism Threats to Critical Infrastructures NATO’s Role in Cyber Defense