ANALYSIS OF ADVERTISING EFFECTIVENESS IN THE TOURISM SECTOR
Journal Title: Економіка та суспільство - Year 2017, Vol 9, Issue
Abstract
This article analyzes the peculiarities of advertising in the tourism industry, the factors that affect its performance and the measurement of advertising effectiveness in tourist service are also investigated. In this article, as well, are described types of advertising effectiveness of tourist services and is proven the difficulty of accurately calculating the effect from it.
Authors and Affiliations
О. О. Казак
Keywords
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- EP ID EP615659
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