METHODOLOGICAL TOOL FORMING THE MARKETING STRATEGY OF AGRICULTURAL PRODUCTION ECOLOGY
Journal Title: Економіка та суспільство - Year 2017, Vol 11, Issue
Abstract
It is established that marketing strategy of ecologization of agrarian production is a strategy of innovative development that can solve problems of economic growth, increase of competitiveness of agrarian industry, provide high quality of life, national security, environmental protection and high technical level of agricultural production in Ukraine. According to the results of the research, the methodological approaches and the main stages, tools, mechanisms of formation and implementation of the marketing strategy of ecologization of agrarian production were determined.
Authors and Affiliations
M. A. Bagorka
Keywords
Related Articles
- EP ID EP545256
- DOI -
- Views 110
- Downloads 0
INTRINSIC CORPORATE SOCIAL RESPONSIBILITY: THEORETICAL AND PRACTICAL ASPECTS
The article examines the question of intrinsic corporate social responsibility, its aspects, principles and core of its implementation. The practice of implementation of intrinsic corporate social responsibility based on...
INDIVIDUALS AND LEGAL ENTITIES: EXPLOITATION UNDERSTAND
In the article results of researches in the field of definition of essence and principles of activity of physical and legal bodies are stated. Questions of functioning of various organizational-legal forms of the enterpr...
THEORETICAL FOUNDATIONS OF CRISIS MANAGEMENT AT THE ENTERPRISE OF AGRO-INDUSTRIAL COMPLEX
The article is devoted to topical issues of crisis management at the enterprise of agro-industrial complex. The essence of the concept «crisis management» taking into account the points of view of economists. Proposed to...
ESTIMATION OF THE PROBALITY OF BANKRUPTCY OF DOMESTIC ENTERPRISES (FOR EXAMPLE, PJSC COMBINAT «TEPLICHNIY»)
The article is dedicated to a problem of bankruptcy of domestic enterprises, reduction of incomes of the state budget of Ukraine. Investigated foreign and domestic methods of analysis of the probability of companies’ ban...
INFORMATION SOCIETY AS A PLATFORM FOR ENTERPRISE COMPETITIVENESS
Considers the current state of development of the information society. In international rankings of the ITU and the World forum analyzed the place of Ukraine and identified the issues hindering the development of the inf...