Analysis of Factor Affecting the Adoption of Jenius Digital Bank on Generation Y and Z in Indonesia
Journal Title: Journal of Economics, Finance and Management Studies - Year 2024, Vol 7, Issue 10
Abstract
This study aims to examine the determinants influencing the adoption of the Jenius digital bank among Generation Y and Z individuals in Indonesia. The research focuses on Generation Y and Z users of the Jenius application in Indonesia. A purposive sampling strategy was employed to gather data from 205 respondents who completed an online questionnaire disseminated via Google Forms. The obtained data was subsequently analyzed using Structural Equation Modeling (SEM) with the assistance of SmartPLS Version 3 software. The results delineate that both perceived benefits and perceived risks exert significant influences on the adoption of the Jenius digital bank. The constituents underpinning perceived benefits comprise economic benefit, seamless transaction capabilities, and convenience. Conversely, the factors contributing to perceived risks encompass financial risk, security risk, and performance risk. The adoption of the Jenius digital bank by Generation Y and Z users in Indonesia is substantially driven by the perceived benefits and risks, with each of these dimensions encapsulating distinct and relevant factors pertinent to the users' decision-making process.
Authors and Affiliations
Berlian Dwi Cendrayani , Budhi Adhiani Christina , Ulfah Hidayati,
Keywords
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- EP ID EP750268
- DOI 10.47191/jefms/v7-i10-49
- Views 16
- Downloads 0
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