Analysis of Information Quality, Security Level and Quality of Mobile Application Systems and Its Effects on Customer Satisfaction and the Impact on Customer Retention of T-Cash Applications Telkomsel
Journal Title: Saudi Journal of Business and Management Studies - Year 2018, Vol 3, Issue 8
Abstract
Abstract:T-Cash is one of the Pioneers of provider-based e-money services. Although T-Cash is declared successful, consumers are still afraid to use it Because Cultivating trust and attracting customers will save money on apps is not an easy thing. The purpose of this research is to know the result of testing the influence of information quality, security and quality of T-Cash e-money payment service application system to customer satisfaction and customer retention and partially simultaneously. This research uses AMOS Structural Equation Model (SEM) software. From the results of the data analysis can be known variable quality of information, security and application system Significantly Affect quality customer satisfaction and retention and customer satisfaction itself Significantly variable variable influences customer retention. Keywords: E-money, security, quality of information, the quality of the application system, the T-Cash.
Authors and Affiliations
AgungIrvan Suryadi, Sitio Arifin
Keywords
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