Analysis of Internet Banking Using Technology Acceptance Model by Experience as Variable Moderation
Journal Title: GATR Global Journal of Business & Social Science Review - Year 2014, Vol 2, Issue 3
Abstract
Objective - This study aimed to analyze the variables TAM by adding service awareness as external variables and experience as a moderating variable. In analyzing the study subjects used empirical testing. Methodology/Technique - Data obtained by distributing questionnaires to internet banking users. Selection of the sample using simple random sampling technique. Hypothesis testing methods Partial Least Square Findings - The awareness of service support the perceived ease of use and perceived usefulness. Perceived ease of use supports the perceived usefulness. Perceived ease of use has no support on intention to use. Perceived usefulness has no support on intention to use. Perceived ease of use supports the intention to use the experience as a variable moderating.Perceived usefulness has no support on the intention to use the experience as a variable moderating. Novelty - This research refers to research Al Somali (2008) and Mahardika (2010) which examines Awareness of service, Security, Quality of internet connection as an external variable. The variables that use is awareness of service due to the different results of the two researchers. This study also adds variable moderation is experience. Experience is used for Internet Banking can be different depending on the experience they have.
Authors and Affiliations
Muchriana Muchran, Ana Mardiana, Grace T. Pontoh
Keywords
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