An Empirical Study on the Effect of Service Quality on Student Satisfaction in Malaysian Distance Education Institutions
Journal Title: GATR Global Journal of Business & Social Science Review - Year 2016, Vol 4, Issue 3
Abstract
Objective - This paper uses SERVQUAL to assess service quality in distance education institutions in Malaysia and investigate the relationship between service quality and satisfaction. Methodology/Technique - Self-administered questionnaire method is used to conduct this research. Findings - The finding of this study confirms that all five dimensions of SERVQUAL are significant determinants of perceived service quality. Novelty - This study tested the application of "blended learning" concept in distance education.
Authors and Affiliations
Fazelina Sahul Hamid
Keywords
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