ANALYSIS OF METHODICAL APPROACHES TO THE ESTIMATION OF THE INTERNATIONAL COMPETITIVENESS OF ENTERPRISES
Journal Title: Економіка та суспільство - Year 2018, Vol 14, Issue
Abstract
The article highlights the problems of research of essence of concepts of «competition», «competitiveness» and «international competitiveness» as an economic category. The authors conducted an in-depth analysis of existing methodological approaches to the evaluation of international competitiveness of the enterprise according to such criteria as simplicity, clarity, objectivity, versatility, given the competitiveness of the product, taking into account all aspects of the enterprise, promoting the development of management decisions.
Authors and Affiliations
S. V. Bestuzheva, D. O. Reshetnyak
Keywords
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